From the stage of the "largest tech conference in the world," an "adidas executive" announced to a standing-room-only crowd that adidas was launching a virtual world for the underpaid garment workers in their many overseas factories, so they can enjoy the pleasures they can't possibly afford in real life. To cap off the announcement, multi-platinum "DJ Marshmello" emerged along with a troupe of breakdancers to drop the new single, "All day I dream (of back pay)," accompanied on two giant overhead screens by a deeply horrifying "live feed" from the adiVerse. The hundreds of spectators applauded enthusiastically. Afterwards, journalists at a packed press conference asked no difficult questions at all, and one called the scheme "revolutionary."